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King Business Profile: Beth Underhill Stables

The Product Beth Underhill Stables was established in 1987 by Beth Underhill, a renowned world class equestrian athlete. In the competitive equestrian market, as in any other business, it is important...

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Carving out a new niche: Yoga for Equestrians

A niche market can be defined as “the subset of the market on which a specific product is focusing. So the market niche defines the specific product features aimed at satisfying specific market needs,...

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